Pluto revision
From several features
to one clear message.
An ad for Pluto: Photo Editor, revised with one sentence.
Original and revised.
The revision replaces the HSL screen with Magic Eraser and removes the unrelated feature labels.
The exact request.
“The existing image shows both magic eraser and HSL editing. Focus only on the magic eraser functionality.”
Keryx saved the revised ad alongside the original.
The saved product and idea.
- Product links
- Pluto website · App Store · Google Play
- Product focus
- Photo editing, with Magic Eraser for removing unwanted objects.
- Saved idea
- “Keep the moment, lose the distraction.”
- Suggested message
- “Paint over an unwanted object and let Pluto: Photo Editor’s Magic Eraser help clean up the shot.”
- Audience
- “People with an almost-great photo interrupted by something in the background.”
Try it with your product.
$25 in Keryx credit, on us. Ad spend is separate.
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